PRODUCTION

2025 All-Star Promo: New York Knicks

Director, writer, producer, and casted this spot for the New York Knicks All-Star 2025 campaign.

Garden Party: A New York Knicks Podcast

Producer of the first-ever New York Knicks podcast, “Garden Party.” Commissioned digital creator New York Nico as host. Sponsored by Verizon.

Guests include the great Jon Stewart, director Josh Safdie, actress Edie Falco, Knicks legend Walt “Clyde” Frazier, KITH CEO and Founder Ronnie Fieg, actor Ed Burns, and much more.

Spanning five decades of Knicks basketball, we curated conversations featuring Knicks legends, courtside icons, instrumental MSG employees, and lifelong Knicks' fans. In each episode, the roundtable breaks down a different decade of basketball. They touch on the state of the city during that period, the culture of The Garden and, of course, their favorite memories and moments from their beloved New York Knicks.

Instrumental in the talent negotiations in the very first New York Knicks Celebrity and Alumni game. Director and producer for content coverage including a main feature from digital creator Meals by Cug.

talent production: New York Knicks and rangers

New York Knicks and New York Rangers lead producer in talent arrangements, negotiations/bookings, and social integration for all vertical platforms.

Collaborations include, but are not limited to:

• Alix Earle

• Jason Sudeikis

• Rachel Zegler

• Veronika Slowikowska

• Cooking with Lynja

• Suga

• Ben Marshall

• The Rizzler

• New York Nico

• Meals by Cug

• Jersey Joe

• Davis Burleson

• Giggly Squad

• Maxine the Fluffy Corgi

• Subway Oracle

• Justin Thomas

New York Forever Campaign

Produced New York Knicks “New York Forever” brand spot for linear and social. Commissioned creator New York Nico to direct, and highlighted a number of New York’s unsung heroes, super fans, and small business owners.

New York Knicks x Katz Deli Takeover Presented by Coinbase

Club 30 Podcast with Henrik Lundqvist

Co-producer of The Club 30 Podcast with New York Rangers legendary goaltender, Henrik Lundqvist. Currently on it’s fourth season.

Guests so far include:

• Alex Rodriguez

• Gary Vaynerchuk

• Eli Manning

• Mark Messier

• Shaun White

• John McEnroe

• Connie Britton

• Lindsey Vonn

• JJ Redick

Content Production: Overtime Sports & Overtime Elite

Lead director and producer for Overtime Sports/Elite lifestyle and creative content.

Highlights include collaboration with BBC Ice Cream, Mikey Likes It x National Ice Cream Day Celebration, Overtime Elite Jersey and Apparel launches, Hailey Van Lith feature, Brooklyn Nets collaboration, and more.

Overtime Elite Launch

Creative director and lead for the launch of Overtime Elite located in Atlanta, Georgia. 11% of current NBA players are invested in this transformative and new league, which provides an entirely new route for young athletes to become professionals, and get compensated at an unprecedented age.

Tasked in overall creative direction for jersey launch and for commemorative pop-up taking place in the heart of New York City.

Sponsors included Gatorade, Shopify, Statefarm, and more.

Mikey Likes It x Overtime Apparel and Launch Party

Creative director and lead in partnership with New York City staple Mikey Likes It. Launched a full apparel collection and collaborative ice cream flavor. The product launch included a block party at the NYC flagship shop with a completely custom-wrapped Overtime ice cream truck.

Billionaire Boys Club x Overtime Elite

Creative lead/producer for Pharrell Williams’ iconic fashion brand Billionaire Boys Club. Included full 360 degree collaboration with merchandise partnership, in-arena takeover, and musical live performance located at newly launched Overtime Elite in Atlanta, Georgia. Commissioned songwriter and musician BLXST to lead the campaign.